Lugano becomes the world capital of Adventure Travel!

More than 750 delegates from all over the world and from every sector of adventure travel will come together to address topics such as the role of tour operators, bloggers and influencers, the relationship with tourist boards and the public sector in general, but also the involvement of leisure and adventure equipment companies.

This year's Summit will focus on the four fundamental natural elements - air, water, fire and earth - on whose basis the participants will address not only the promotion of natural wonders but also the most topical issues affecting our relationship with nature and its preservation. As a leader in sustainable tourism, Switzerland will offer tangible examples of a mutually beneficial relationship between people and nature, showing how both human beings and adventure tourism benefit when sustainability is made priority number one.

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