At the Exhibition Center Ronaldo scores a GOAL !!!!!!

8 September 2021  —  News  —  by Luca Grassi
CR7 commercial backstage shot last May at the Conza Pavilion has finally been revealed.

The Exhibition Center turned into football stadium

Last May the arrival of Cristiano Ronaldo in Lugano aroused much curiosity, a presence that attracted hundreds of fans to the Exhibition Center (a.k.a. Pavillion Conza). At that time, nothing had been revealed about the shooting that saw the footballer as main character. This was because of privacy reasons taken with the production. But now the Ticino Film Commission is unveiling some details, such as the backstage of the spot dedicated to LiveScore (an application that keeps you updated on the latest scores and sports actions) which can be watched here.

The wide open spaces of Lugano Exhibition Center have been transformed into a football field to stage an action of football star, then inserted into an imaginary maxi stadium.
The football action was in fact created with the green screen technique and then digitally reworked. In the scene we see the Portuguese player jumping higher than his opponents and hitting for the ball with his head, leaving everyone waiting for the goal that is about to be scored. You can watch the LiveScore spot tv here

(Source: Ticino Film Commission)

Credit: Ticino Film Commission

Credit: Ticino Film Commission