The event "Comparing technology, fashion and innovation; business opportunities in Lugano and Switzerland", a debate with international guests promoted by Lugano Living Lab and Città di Lugano in collaboration with NetComm Suisse and Fashion Magazine was scheduled as part of the Milan Digital Week on March 12, 2020. The Milanese event was postponed due to the tricky health situation in Lombardy, but the meeting was held in Lugano with a new format: live streaming in the splendid setting of Villa Ciani through the support of the technical partner EMME SA.
Credits: Eventi e Congressi, Città di Lugano
Following a discussion with all the speakers involved, a great desire, determination and enthusiasm to maintain what was built with commitment has been perceived. Such solution was therefore adopted to maintain the event by transforming its format into completely digital: hence #LuganoGoesDigital.